A powerful brand, doesn't have to be complexed to be successful. It just has to be able to communicate a clear vision to people looking for your products/services. Then you must have a strategy to keep them happy while attracting new customers...
What other platform can connect you to a billion people every day of the year with a click of a button? Get your piece of the pie...
Quickly outperform the competition with up-to-the-minute Google Analytics, and web metrics, that will help you get more customers today...
The more design flaws your website has, the less "SEO-Friendly" and dominant it is. Making it less likely that customers looking for your products/services will find you - resulting in loss income...
Your company website, is "The Little Engine That Could" grow your business beyond your wildest imagination. It should be the centerpiece of your growth...
Like every other aspect of your business, Email Marketing (EM), is about increasing business performance. Even the best website, can't do it alone.
Copywriting: There Is No Silver Bullet
Social media messaging is rapidly changing, which makes getting online communication right, now more than ever. You don't have to be a genius to influence customers to buy your products/services. You just need to know exactly what to say. We'll show you the unique words that are used in social media language that will turn prospects into customers.
According to Fundera, a small business funding company, less than 64% of all small businesses had a website in 2020. However, of the small businesses without a website, 29% said they plan to build one in 2021. That was then, and tomorrow is today. Or as we say to our athletes, "No matter how good you are now, if you're not getting better today, you're falling behind tomorrow." The demand for a SEO-Friendly website in today's growing digital market place, has just gotten more competitive.
What does that mean for your business? It's no longer accepted for your website to be just "friendly", it must be Search Engine Dominant. To understand what we mean by search engine dominant, let's use sports to illustrate our point. In a football game, you have two teams playing against each other on the field. Think of the other team as another business in your field offering similar products and services. Now multiply that by 10-20. Your SEO-Friendly website, just got a little less "friendly", AND A LOT LESS COMPETITIVE. However, it gets even more challenging. In our game of football, there's referees that are responsible for interpreting and enforcing the rules of the game. In digital marketing, we refer to these rules as SEO Guidelines. The search engines like Yahoo and Google, are the referees. The referees are the final decision-making authority on all plays associated with that game. They get to impose disciplinary action against each team and it's players. When it comes to overseeing that your website is in compliance with SEO Guidelines, for better or worse, the search engines decide where your website ranks based on effective you follow SEO Guidelines. The above photo is from the 2019, NFC championship game in New Orleans. The refs non-call cost the Saints the football game and a trip to the Super Bowl. The rest is history. Don't leave anything up to chance. Your SEO strategy, must be able to dominate the search engine crawlers/algorithms, that change frequently to ensure your website is putting out quality content. We'll drive direct-marketing traffic to your website by using the most recent and up-to-date keywords/phrases, that are relevant to your products/services to the visitors who are ready to buy NOW!
You can't spike the ball (celebrate), if you can't get into the end-zone. Even the best website can't do it alone. That's why you need an email marketing strategy. It's like having a great run game and passing game wrapped up in one. We combine the latest email practices with the best email marketing technology in the industry to get your customers excited about doing business with you.
Content Marketing is at the heart of customer loyalty. According to the Content Marketing Institute, CONTENT is the number one driver that moves "customers into action". We'll write concrete, creative, and consistent award-winning content, that will help you standout from the crowd.
The impact of Brand Development & Marketing, on your ability to accelerate growth and sustain it, can't be overstated. Your brand is the foundation in which everything is built on. While most small businesses and entrepreneurs understand this, the majority struggle with creating a cohesive message that will resonate with their audience. Like content marketing, branding is about the words and images we use, like your company logo, that generates excitement. If it's dull and boring, than a potential customer will move on to your competitor. If you have high aspirations for your business, let's start working today to establish your brand, or improve the one you already have.
380 Chief Justice Cushing Hwy., Rte. 3A,
Cohasset, MA., 02050
Phone: 617-735-6172